If there's anything I'm more excited for in the coming years, its the gap that's bridging between consumers and menswear brands as brand experiences are evolving more than ever.
Frank & Oak is a part of a movement changing the way that men shop for the essentials that'll last a lifetime. Now, not only are their products targeted toward the modern man but their digital approach has changed the way you shopped. With a new approach to lifestyle content, an improved user interface and an app, you'll be sure to spend the next few minutes on just admiring their new aeshetic.
"After a breakneck year of opening 13 brick and mortar locations, launching new lines and entering the international arena, we took a step back and thought about the experience we want to deliver" said Frank & Oak CEO and Founder Ethan Song.
Source: Fashion Times
Written by: DJ Hargrave
DJ Hargrave is a menswear influencer and founder of Tailor Made Style. His goal as an influencer and blogger is to empower others to become the strongest version of themselves through their style. You can find him on Instagram and Snapchat @tailormadedj