Marketing & Branding Portfolio
Tik Tok
From 2022-2026, I’ve built a TikTok following of over 35,000 followers by creating content about fitness, marketing, branding and culture.
Since 2015, I’ve covered various niches on Instagram including menswear, fitness, and culture. Brand collaborations since 2015 have included companies like Banana Republic, Macy’s, Coach and more.
City of Lexington, NC government - March 2024 - September 2025
Managing Facebook for the City of Lexington, NC resulted in a 467% increase in video views, 94% increase in content engagement, over 7 hours of additional video watch time, 30% increase in Facebook page visits. My boost in activity on the City’s LinkedIn page resulted in 88% increase in LinkedIn followers, 16,195 impressions and 519 engagements over the course of a year and a half.
Integrating more video content on the City of Lexington’s YouTube channel led to 228% increase in video views, 300% increase in channel watch time and a 55% increase in subscriber rate per month.
“It has been a real pleasure working with you. Lexington was very fortunate to have you as their spokesperson. You did a tremendous job keeping us and your citizens informed. You answered questions, helped set interviews and were quick to give us a heads up when something big was happening. You could give a master class on the proper way to deal with media.”